//industrial

//Due to contractual agreements, much of my work with British American Tobacco since 2018 cannot be shown here. For more info on these projects see www.bat-science.com

Exhale
Exhale
Exhale
Cease
VersaBand
VersaBand
VersaBand
VersaBall
Inhaler Design Sketches
Inhaler Design Sketches
VersaBall
Pedall
Pedall
Pedall
Pedall
Ocular
Ocular
RaceLoc
RaceLoc
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Pedall

Pedall is an app that matches local cyclists with similar aspirations together, and gives them a safe route to cycle. Pedall was developed as an iOS app, but also into an analogue device, specifically to target the ageing population. The analogue product uses a ''watch face'' dial and button design, to familiarise older generations with the more modern app interface. Pedall provides a safe social setting for elderly society to meet, and encourages regular exercise