//Due to contractual agreements, much of my work with British American Tobacco since 2018 cannot be shown here. For more info on these projects see
Pedall
Pedall is an app that matches local cyclists with similar aspirations together, and gives them a safe route to cycle. Pedall was developed as an iOS app, but also into an analogue device, specifically to target the ageing population. The analogue product uses a ''watch face'' dial and button design, to familiarise older generations with the more modern app interface. Pedall provides a safe social setting for elderly society to meet, and encourages regular exercise